Nielsen: Gaming time, used game sales at all-time high

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Biri
Shop Keeper
Jul 7, 2009
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Take that, crumbling economy! In a recently released report (PDF), Nielsen Media Research claims that, despite poor economic conditions, gamers are actually spending more time playing games in 2009 than they have in previous years. In fact, the number of hours spent per week playing games is at an all-time high. Nielsen attributes this rise to "mainstream gamers" spending more time with "broadly appealing" titles like Rock Band, Guitar Hero and Wii Fit. Playing these games for all they're worth can help gamers "stretch their entertainment dollar," according to Nielsen's Michael Flamberg, director of client consulting,

Furthermore, used game sales are also higher than ever before. Since January, the average number of used games purchased in a six-month period has risen from 3.01 to 3.51, accounting for 36 percent of all games purchased. The firm also reports that subscription to game rental services like GameFly is on the rise, stating that some gamers may use such services as a substitution for purchasing new games.

What say you, Joystiq readers? Has the economy driven you to purchase more used games? Nielsen: Gaming time, used game sales at all-time high originally appeared on Joystiq on Mon, 06 Jul 2009 18:30:00 EST. Please see our terms for use of feeds.




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