Stringer responds to price cut pressure from Activision

[Humming]

Sony's Sir Howard Stringer wasn't scared by Activision CEO Bobby Kotick's suggestion that his company may have to stop supporting the PlayStation 3 if the price didn't decrease. "He likes to make a lot of noise," Stringer said, discussing the statement at the Allen & Company Sun Valley Conference -- the same event at which, last year, he described the Wii as "an expensive niche game device." "He's putting pressure on me and I'm putting pressure on him. That's the nature of business."

If Sony cut the price of the PS3 as Kotick suggested, Stringer said that "I (would) lose money on every PlayStation I make -- how's that for logic." It's actually a kind of logic that Sony is quite familiar with, given that the company loses money on every PlayStation 3 it makes right now.

[Via Engadget]
Stringer responds to price cut pressure from Activision originally appeared on Joystiq on Wed, 08 Jul 2009 10:00:00 EST. Please see our terms for use of feeds.




Read | Permalink | Email this | Comments

 

[Dave]

greatest picture ever.