- Nov 10, 2003
- 8,903
- Admin
- #1
With Nintendo cutting sales of it's Wii U by a staggering 7 million units, what is Nintendo's next move?
Maybe first we should backtrack and ask why isn't the Wii U selling very well? I feel a lot of it has to do with it's confusing name, the severe lack of advertising, and no real major system sellers. Sure, Super Mario 3D Land is an awesome game, but it doesn't feel like a true 3D Mario title like Super Mario 64, Mario Sunshine or Galaxy did. Wind Waker HD is also an awesome game, but the original Wind Waker was one of the most polarizing games of its time and a lot of fans probably still feel that Wind Waker is one of the weaker main titles although it doesn't warrant that.
Now looking into the future, the Wii U did end the year with very good sales (in Japan) and surely Mario Kart 8 and Super Smash Bros will probably bring record high sales for the system this year when they are released, but after that? Nintendo doesn't spit out yearly sequels like other developers and needs to assign its underused IPs to its first and second-party development teams to work on. Bring back classic Star Fox, Metroid, and F-Zero titles for the western markets even if they don't sell that well in Japan.
Advertising has probably been next to none. I never seen any Wii U advertising in commercials, online, or even in print media. Nintendo needs to strongly show what the difference between the Wii and Wii U is and why people should buy it. The Wii U is a great system and I love mine, but Nintendo needs to show people the things that people who have bought it love about it.
Would it be possible for Nintendo to change the name of the system? Could they in effect do a re-branding of the device and call it something else (like Super Wii for example)? I have no idea if this would help or hurt the console, but just a random though I had.
Next to that, they need to beef up their online system. Remove friend codes from the 3DS and bring universal accounts to both Wii U and 3DS, along with sharing friends lists between the two and allowing people on Wii U to voice/text chat with their friends on 3DS and vice versa. Allow the purchases on eShop to carry over from system to system so people feel more inclined to digital purchases. Bring some kind of voice chat system to the Wii U itself. Bring an "achievement" type system to the console and allow users to look it up online. This requires minimal programming on Nintendo's part, but allows an infinite amount of free advertising for them in the process. (The amount of people who sign up just to make gamercards to show off their Xbox/PS score is testament to that). This will also increase sales from the users who are "achievement whores" and buy crap games just to up their score.
Third parties. I'm not sure what Nintendo could do here short of throwing money at them. Third parties have been a problem for Nintendo since the N64 days, and it might be because Nintendo systems usually different a good amount from their respective competitors (which I don't think is a bad thing otherwise). The N64 saw most developers leave because Nintendo stuck with the cartridge format instead of the more expansive CDs, the GameCube similarly had a much smaller media than the competitors, the Wii was vastly under-powered which also made porting problematic and the Wii U shares the same symptom although it is not as great. There is also the stigma that people who buy Nintendo consoles usually don't buy third parties games anyways and also the rumor that alot of developers are mad at Nintendo for the NES days because Nintendo was so tight-fisted then. I don't believe this last one mostly because of so many of those game companies are no longer around and even the ones that are have different people working in them now.
The good news for Nintendo is that the 3DS is easily the highest selling console of the last year or two and will probably continue that trend as the DS did. The Wii U successor, I would guess, will launch in 2017 if Nintendo continues with its traditional 5 year console cycle which Sony and Microsoft might not be able to match giving the Wii U successor a significant lead time over it's competition. But that's a little too far in the future of what we are looking at in this topic.
What do you think Nintendo's main priority should be in rejuvenating Wii U's sales?
Maybe first we should backtrack and ask why isn't the Wii U selling very well? I feel a lot of it has to do with it's confusing name, the severe lack of advertising, and no real major system sellers. Sure, Super Mario 3D Land is an awesome game, but it doesn't feel like a true 3D Mario title like Super Mario 64, Mario Sunshine or Galaxy did. Wind Waker HD is also an awesome game, but the original Wind Waker was one of the most polarizing games of its time and a lot of fans probably still feel that Wind Waker is one of the weaker main titles although it doesn't warrant that.
Now looking into the future, the Wii U did end the year with very good sales (in Japan) and surely Mario Kart 8 and Super Smash Bros will probably bring record high sales for the system this year when they are released, but after that? Nintendo doesn't spit out yearly sequels like other developers and needs to assign its underused IPs to its first and second-party development teams to work on. Bring back classic Star Fox, Metroid, and F-Zero titles for the western markets even if they don't sell that well in Japan.
Advertising has probably been next to none. I never seen any Wii U advertising in commercials, online, or even in print media. Nintendo needs to strongly show what the difference between the Wii and Wii U is and why people should buy it. The Wii U is a great system and I love mine, but Nintendo needs to show people the things that people who have bought it love about it.
Would it be possible for Nintendo to change the name of the system? Could they in effect do a re-branding of the device and call it something else (like Super Wii for example)? I have no idea if this would help or hurt the console, but just a random though I had.
Next to that, they need to beef up their online system. Remove friend codes from the 3DS and bring universal accounts to both Wii U and 3DS, along with sharing friends lists between the two and allowing people on Wii U to voice/text chat with their friends on 3DS and vice versa. Allow the purchases on eShop to carry over from system to system so people feel more inclined to digital purchases. Bring some kind of voice chat system to the Wii U itself. Bring an "achievement" type system to the console and allow users to look it up online. This requires minimal programming on Nintendo's part, but allows an infinite amount of free advertising for them in the process. (The amount of people who sign up just to make gamercards to show off their Xbox/PS score is testament to that). This will also increase sales from the users who are "achievement whores" and buy crap games just to up their score.
Third parties. I'm not sure what Nintendo could do here short of throwing money at them. Third parties have been a problem for Nintendo since the N64 days, and it might be because Nintendo systems usually different a good amount from their respective competitors (which I don't think is a bad thing otherwise). The N64 saw most developers leave because Nintendo stuck with the cartridge format instead of the more expansive CDs, the GameCube similarly had a much smaller media than the competitors, the Wii was vastly under-powered which also made porting problematic and the Wii U shares the same symptom although it is not as great. There is also the stigma that people who buy Nintendo consoles usually don't buy third parties games anyways and also the rumor that alot of developers are mad at Nintendo for the NES days because Nintendo was so tight-fisted then. I don't believe this last one mostly because of so many of those game companies are no longer around and even the ones that are have different people working in them now.
The good news for Nintendo is that the 3DS is easily the highest selling console of the last year or two and will probably continue that trend as the DS did. The Wii U successor, I would guess, will launch in 2017 if Nintendo continues with its traditional 5 year console cycle which Sony and Microsoft might not be able to match giving the Wii U successor a significant lead time over it's competition. But that's a little too far in the future of what we are looking at in this topic.
What do you think Nintendo's main priority should be in rejuvenating Wii U's sales?